Know which customers deserve your investment.
Customer IQ is ThoughtWire's customer decision intelligence layer, built for brands. It is not customer analytics. Analytics tells you what customers did. Customer IQ tells you which customer decision to make next, and whether it worked.
Most brands have a customer decision problem.
Marketing sees CAC and ROAS. Lifecycle sees open rates and repeat purchases. Finance sees contribution margin. CX sees support burden. A customer can drive revenue and still lose money after discounts, returns, and support. Ranking customers by revenue hides that. Customer IQ ranks them by future value and decision quality.
Purchase recency, historical LTV, product affinity, engagement, support history, return behavior, discount sensitivity, subscription status, and expected future contribution, across Shopify and order data, customer profiles and segments, email and SMS, paid audiences, subscription and loyalty platforms, returns, support, reviews, promotions, and margin.
Customer signals become Customer Thoughtlets, then Customer Thoughts. Your people judge each one. The decision runs with permission. A monitoring contract measures the outcome, and the result teaches the next decision.
Utilize the Customer Insights
High-LTV Retention
Spot valuable customers showing early defection and recommend value-based outreach over deep discounts.
Discount Suppression
Identify loyal customers who convert without a discount and protect the margin.
Segment Prioritization
Rank this week's audience by expected contribution profit, not size.
Reactivation
Separate high-value lapsed customers from those unlikely to return profitably.
Subscription Protection
Detect skip and cancel risk and trigger a save before the reorder window.
One Thought, Many Owners
A storefront Thought routes to the people who own each slice.
CMO knows which segments to target, protect, or suppress.
Retention or CRM owner runs the campaign.
CX owner fixes the root cause behind support-driven churn.
CFO sees customer-level contribution, discount leakage, and future value.
Why It Matters
Retention costs less than acquisition, and a discount sent to a customer who would have bought anyway is pure margin lost. Customer IQ moves each save and each suppression inside the window where it still changes the number.
Shopify and your order data, customer profiles and segments, Klaviyo email and SMS, Meta and Google paid media audiences, Magento subscription and loyalty platforms, returns, support, reviews, promotion history, and margin data.
Why You Can Trust It
Every recommendation carries an evidence chain and, where it spends, a budget your finance owner signs. When a human sets a rule, such as never discount a segment below a floor, Customer IQ remembers it.