Privacy Policy
Last Modified: June 3, 2026
Operated by ThoughtWire.ai, Inc., a Delaware corporation
ThoughtWire.ai, Inc. and its affiliates ("Company," "we," "our," or"us") respect your privacy. This Privacy Policy explains what information we collect when you use ThoughtWire, how we use it, and the choices you have about your data.
ThoughtWire is an AI-powered decision intelligence platform. It connects to your existing business data sources, processes signals from those sources to generate prioritized recommendations ("Thoughts"), and logs your team's decisions and their outcomes over time. This Policy reflects how data flows through every part of that process.
This Policy applies to the ThoughtWire website, the Marketing IQ and Creative IQ pilot modules, all AI-powered recommendation and decision features, connected third-party integrations, dashboards, decision boards, notifications, and any related services (collectively, the "Services").
By accessing or using the Services, you agree to this Policy. If you do not agree, do not use the Services. Questions? Contact us at support@shilo.ai.
1. Information We Collect
1.1 Account and Registration Data
When you register for ThoughtWire, we collect your name, email address, password, phone number, organization name, and any other information required to create and manage your account. If you register on behalf of an organization, we may also collect your role and authorization details.
1.2 Business Data YouConnect
ThoughtWire connects to third-party platforms through API credentials you provide during onboarding. Depending on the modules you activate, this may include data from:
• Ad platforms: Meta and Google (paid social and search performance data).
• E-commerce platforms: Shopify, Magento, and BigCommerce (order, product, and customer data).
• Email and lifecycle tools: Klaviyo (email marketing and customer engagement data).
• Any other platforms you choose to connect during the assessment-based onboarding process.
ThoughtWire accesses this data solely to generate Thoughtlets, synthesize Thoughts, and deliver the recommendations and decision intelligence that make up the Services. You control which platforms you connect. If a connection is incomplete or revoked, the platform will notify you that certain recommendations may be less accurate.
1.3 Platform Activity and Decision Data
As you use ThoughtWire, we collect data about your interactions with the platform. This includes:
• Recommendations (Thoughts)your team reviews, approves, rejects, or modifies.
• Scenario analyses and what-if simulations you run before committing to a decision.
• The evidence chains and reasoning logs associated with each Thought.
• Decision history records, including the original recommendation, what was approved or rejected, and the resulting business outcome.
• Human feedback, edits, and annotations added during the approval workflow.
This activity data feeds ThoughtWire's learning loop. When your team approves or rejects a recommendation, that feedback is classified and, where appropriate, used to refine the platform's Causal Graph: the structured model of your business that connects metrics, KPIs, policies, and causal relationships. All changes to this model flow through a governed projection pipeline and are fully attributable to the decision that produced them.
1.4 Inference and Analytical Data
ThoughtWire uses composite AI,including time-series models, anomaly detection, NLP models, and neuro-symbolicAI, to analyze the data you connect and generate , synthesized Thoughts, prioritized recommendations, confidence scores, and outcome calibrations. We refer to these derived outputs as "Inference Data."
Inference Data includes analytical outputs such as predicted financial impact, anomaly severity scores, causal relationship confidence weights, and outcome comparisons (predicted vs actual). All right, title, and interest in Inference Data remain the propertyof the Company.
1.5 System and Technical Data
We automatically collect technical information when you access the Services. This includes IP address, browser type, operating system, device identifiers, access logs, feature usage data, error reports, performance metrics, and timestamps. We use this data to operate, maintain, secure, and improve the platform.
1.6 Communications and Feedback
If you contact us by email, chat, or through the platform, we retain those communications. Any feedback, suggestions, or ideas you provide about the Services become the property of the Company and may be used to improve the platform.
1.7 Cookies and Tracking Technologies
We use browser cookies, session cookies, persistent cookies, analytics cookies, and web beacons to recognize you as a returning user, measure platform performance, and improve the Services. You can manage cookie settings through your browser. Disabling cookies may limit your access to some features.
2. How We Use Your Information
We use the information we collect to:
• Provide, operate, and support the ThoughtWire platform and its modules, including Marketing IQ and Creative IQ.
• Generate Thoughtlets from your connected data sources and synthesize them into prioritized,evidence-backed Thoughts.
• Validate recommendations against your business rules using neuro-symbolic AI and deliver ranked,approval-ready outputs to your decision boards.
• Log your team's decisions, edits, and approvals in an auditable Decision Capsule Ledger so the platform can track outcomes and learn from them over time.
• Refine the platform's Causal Graph based on your team's decision history, within a governed learning pipeline that prevents unvalidated data from altering the model.
• Send cross-functional notifications to relevant team members via email, mobile push, in-app alerts, or connected collaboration tools, based on role-based subscriptions you configure.
• Process payments and manage your subscription through our third-party payment processor, Stripe.
• Respond to your support requests and communications.
• Monitor, diagnose, and improve platform security, performance, and reliability.
• Comply with applicable laws and legal obligations.
We may also aggregate and de-identify data generated through your use of the Services. We use this de-identified data on a non-attributed basis to understand platform usage patterns and improve ThoughtWire. De-identified data cannot be used to identify you or your organization.
3. How We Share Your Information
We do not sell your personal information. We share information only in the following circumstances:
3.1 Service Providers
We share information with third-party service providers who help us operate and improve the Services. This includes our payment processor (Stripe), cloud infrastructure providers,AI model vendors, analytics services, and security providers. These providersaccess only the data they need to perform their functions and are bound by confidentiality obligations.
3.2 Third-Party Integrations
ThoughtWire connects to platforms you authorize, including Meta, Google, Shopify, Magento, BigCommerce, and Klaviyo, using API credentials you provide. Data exchanged with these platforms is governed by their own privacy terms. We access this data only to deliver the services.
3.3 Legal Requirements
We may disclose information to comply with applicable law, respond to valid legal process (such as a subpoena or court order), enforce our Terms and Conditions, protect the rights or property of the Company or its users, or respond to an emergency involving risk of harm.
3.4 Business Transfers
If the Company is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and the applicable privacy commitments that will continue to apply.
3.5 With Your Consent
We may share information for other purposes with your explicit consent.
4. How We Use AI
ThoughtWire is an AI-powered platform. The following describes how AI operates on your data.
The platform uses composite AImodels, including time-series analysis, anomaly detection, and NLP, to generate Thoughtlets from your connected data. These Thoughtlets are aggregated and linked to your business entities and KPIs to form Thoughts: holistic, prioritized recommendations with evidence chains.
Neuro-symbolic AI validates each thought against your business rules before it reaches your decision board. Every Thought carries an auditable evidence chain so you can inspect the reasoning behind any recommendation.
When your team approves, rejects, or modifies a recommendation, that feedback enters a governed learning pipeline. The pipeline classifies the feedback, promotes validated learnings, and projects them onto the Causal Graph. This is how ThoughtWire gets more accurate over time. No feedback writes to the model directly; all changes are attributable and auditable.
ThoughtWire proposes. Your team decides. No action executes without human approval.
AI-generated recommendations are for informational and decision-support purposes only. They do not constitute legal, financial, regulatory, or professional advice. You are responsible for reviewing all recommendations before acting on them.
If you have questions about ouruse of AI, contact us at support@shilo.ai.
5. Data Retention
We retain your account data, business data, decision history, and platform activity data for as long as your account is active or as necessary to the Services. Decision history records, including approved Thoughts and their outcomes, are retained to support the platform's learning loop and audit trail.
After account termination, we retain data for as long as required by applicable law or our contractual obligations, after which we delete or de-identify it.
To request deletion of your data, contact us at support@shilo.ai. Please note that some records may be retained where required by law or where deletion would impair legally required audit trails.
6. Data Security
We implement industry-standard security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. This includes encryption in transit and at rest, access controls, and security monitoring.
No system is completely secure. You are responsible for keeping your account credentials confidential. If you believe your account has been compromised, contact us immediately atsupport@shilo.ai.
7. Your Choices and Rights
7.1 Account Information
You may review and update your account information by logging into your account or contacting us atsupport@thoughtwire.ai
7.2 Connected Platforms
You control which platforms you connect to ThoughtWire. You may revoke API access at any time through your account settings or through the connected platform directly.
7.3 Notifications
You may manage role-based notification preferences within the platform. You can opt out of marketing emails by using the unsubscribe link in any email or by contacting us at support@thougthwire.ai. We may still send you transactional emails about your account and subscription.
7.4 Cookies
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect platformfunctionality.
7.5 Data Deletion
To request deletion of your personal data, contact us at support@shilo.ai. We will process your request in accordance with applicable law. Some data may be retained where required for legal compliance or audit purposes.
8. California Residents(CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:
• Right to Know: You may request information about the categories of personal information we collect, the sources, the purposes, and the third parties with whom we share it.
• Right to Access: You may request a copy of the specific personal information we hold about you.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Delete: You may request deletion of your personal information, subject to legal exceptions.
• Right to Opt Out of Sale: We do not sell your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights.
To exercise your rights, contact us at support@shilo.ai. We will verify your identity before processing your request.
9. Residents of Colorado, Connecticut, Nevada, and Virginia
If you are a resident of Colorado, Connecticut, Nevada, or Virginia, you have rights under your state's applicable consumer privacy law, including rights to access, correct, delete, and opt out of the sale or sharing of your personal information and, where applicable, opt out of profiling and targeted advertising. We do not sell your personal information.
To exercise your rights, contact us at support@thoughtwire.ai
10. Children
ThoughtWire is not directed at individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a person under 18, we will delete it. Contact us atsupport@shilo.ai if you believe we may hold such information.
11. Third-Party Links
The Services may contain links to third-party websites or services. This Policy does not apply to those sites. We encourage you to review the privacy practices of any third-party site before providing information to it.
We may update this Policy at any time. We will post the revised Policy on our website and update the effectivedate. If we make a material change to how we collect or use your personal information, we will notify you by email or through the platform. Your continued use of the Services after any update constitutes acceptance of the revised Policy.
13. Contact Us
If you have questions about thisPrivacy Policy or our data practices, contact us at:
ThoughtWire.ai, Inc.
Email: support@shilo.ai
Website: thoughtwire.ai